One point that should probably be made clear is that SEO
means something different to a writer than it does to
other people. For a writer, every word is a possible
keyword, and how the phrases link together is a complete
road map of what they are trying to say. In my own work, I
see it reflected and coming back around in everything I do
online.
Without a search engine optimized website your site will
not rank high, or at all, on Google and other Search
Engines.
Not only is it necessary to optimize your website with key
phrases that you want to be found under, but it is
absolutely necessary to have an outstanding marketing
strategy in place. Simply optimizing your website is not
enough these days!
There is no doubt, that your competition is hard at work
building back links to websites, writing blogs and content
rich articles with the key phrases they are targeting.
This one may be a given for some of you, but many people
have told me they find keyword phrases and promote them,
but don't actually promote the name of the product. You
should always promote the product name, always! This would
be for the same reason as promoting your name... if people
don't remember your website name or your name, maybe they
will remember the product name. Again, make sure you place
this in the "head" section of your website, as well as on
the page itself.
We all know the Net is changing at lightening speed, we
have to adapt to the changes. The same goes for surfer
habits. Where are they these days? They are not browsing
directories, they don't have the time, they are to busy
yucking it up on their favorite social network. Only
stands to reason what sites now have the control. But some
habits die hard, and some folks don't like change or are
stuck in a rut. SEO still works, the scale has just tipped
in another direction.
We tried everything to get them back in. Melon scraps,
fresh sumac leaves, pleading and commands. Finally, my
husband and I were forced to use raw might against these
obstinate 140-pounders. I pulled a rope looped around a
foreleg and he pushed from behind.
To start off, you have to understand why is there a need
for a keyword to focus on for every single site page and
not the entire site itself. Every page is a potential
landing site for visitors. Since every page is being
crawled by spiders, the different keywords per page can
also open the opportunity for more people to look up that
keyword and stumble upon your site
If you think about the way you use Google, you naturally
start at the top and work your way down the page. If you
do not see what you are looking for on page 1 you may
search for another set of keywords (search term) or you
may look on page 2. Very rarely do you look at pages 3, 4
or 5 or so on, unless you have been searching for a while
and you have not found what you are looking for.
519Studio is an independent, full service, digital creative agency. We specialize in website design,website development, online promotion, flash design, interactive marketing, 3D games, viral campaigns etc.
