Faking it mormon blog (sometimes shortened to flog or call Flack blog) is an electronic form of communication seems to come from reliable, unbiased source, but actually was created by a company or organization for the purpose of marketing a product, service or political viewpoint. The purpose of a fake blog to inspire viral marketing, or to create Internet meme that generates traffic and interest in products and astroturfing ( "Fake grass roots campaign").
Faking it mormon blog damaged forms of social relations which, as a discipline requires transparency and integrity in accordance with the Society of Public Relations of America code of ethics and Word of Mouth Marketing Association Code of Ethics. Authenticity and transparency play an important role in social networks and blogs, such as codes of conduct displayed.
As a tool for social networking is gaining popularity, corporations and special interest groups on the legitimate use of their own blogs to promote a program of the company without paying its identity (one example is http://www.blogsouthwest.com, blog sponsored by Southwest Airlines and its writing staff).
One famous example of cloaking his identity, as a result of fake blog when Edelman was exposed, international public relations firm, created a fake blog in 2006 called Walmarting across America. This was allegedly written by two Wal-Mart "enthusiasts" who decided to travel to the United States on the bus, blogs about the experience that they visited Wal-Mart on the road. Although two people really travel in the United States in a bus, a publicity stunt was revealed to be paid by Wal-Mart, Edelman client.
Thus, a fake blog is tantamount to supporting technologies "Astroturf" efforts, which are legitimate grass roots activity, some groups, PR Watch, which investigated the origin of the so-called grass roots organizations.
That's it... :)
