Black hat SEO vs. white hat SEO should be thoroughly considered and weighed. Black hat marketing or SEO is an illegal activity that will get you banned from Google’s index, as well as other major search engine indexes. White hat SEO or search engine optimization is the legal process of optimizing your web pages and this is the only method that MSN, Yahoo, Google and most search engines will accept. When you consider black hat SEO vs. white hat SEO consider a few questions.
What does it mean?
Black hat marketing or SEO is a term that is used to describe “aggressive SEO strategies and techniques that center on major search engines and not the users. Black hat marketers ignore the search engines guidelines and rules. Keyword stuffing is one of the popular black hat SEO strategies, which involve overloading keywords onto web pages. The purpose is to encourage the search engines to read the pages as relevant in web searches. Hiding links and text is another black hat marketing strategy. The purpose of this black hat marketing strategy is to attract the search engines attention rather than the users’ attention. The links may be hidden in periods on web pages. Hiding and shrinking keywords is another black hat marketing strategy used to combine keyword stuffing and the placing larger amounts of text onto a single web page and hiding it from the users’ view. Doorway pages are another black hat marketing strategy, which involves an entry, bridge, or jump page. The technique is used to gain higher placement in the Search Engine PR. The webmaster will hide the text often.
White hat SEO
White hat SEO is defined as an ethical procedure which involves keyword density, keyword terms and phrases, and links which are measured to fit Google and other major search engines’ guidelines. The SEO expert follows all rules according to these guidelines presented by the major search engines. It is the most effective and organic way to market a web site.
Why spend money on White Hat?
Because it is the most effective and organic way to market your web site and white hat SEO is useful for driving traffic to your web site while increasing sales. It is a great business investment!
Why black hat SEO is bad?
Black hat SEO will get you banned from the major search engines, which means that you will not benefit from increased traffic flow or sales. In addition, it may take a long time before the search engines would even consider your web site although you reversed and started using white hat SEO.
What we should do, not to do black hat SEO?
You should only use white hat marketing tactics and avoid black hat SEO completely. The more you use white hat SEO techniques, the more you will benefit in the long run.
Przemyslaw Prokopow is a project manager at JPSof LLC, Tokyo-based internet agency specializing in Japanese website design, marketing and eCommerce in Japan. He has a Ph.D. in computer science and over 10 years experience in IT industry.
